In the wine industry’s quest to simplify wine through a standardized language, they have actually managed to complicate it more for everyone. Oversimplification gone wrong. How did wine, a consumable good get so abstract? How did we get way off course from the what, where, how and the who of wine?

In this seminar, Alice Achayo calls for wine lexicons that 1) centers sensory memories and experience as its foundation and 2) brings and connects industry professionals and wine drinkers back to the origin of wine—agriculture and people.