Oregon wine has never been a hotter commodity than it is right now but that also means increased competition in an already challenging distribution and economic landscape. We’ve invited industry sales and distribution experts who have successfully navigated these challenging waters in the past, Colin Eddy and Jeff Lewis, to bring us their market insights and to delve into the dynamic landscape of wine distribution in the US, with a special focus on the challenges and opportunities facing Oregon wineries in 2024. As wine distribution undergoes rapid transformations, and the import, and on-and-off-trade sales channels navigate financial challenges in the US and in Europe understanding the current state of distribution is crucial for winemakers and owners to achieve sales success.