Chris Cullina is an 18-year veteran of the Oregon wine industry. In 2018, Chris launched Transtulit, a strategic consulting business that works with a wide range of Willamette Valley wineries on long term strategic planning, portfolio development, brand marketing, and improvements in the U.S. wholesale and direct-to-consumer channels. Prior to Transtulit, Chris headed up sales and marketing for Argyle Winery for 16 years, overseeing all of Argyle’s brand development, its commercial direction in the U.S. wholesale market, and its direct-to-consumer business channels in Dundee, Oregon.

Chris has Washington, D.C., roots, graduating from Catholic University in 1990. He spent 12 years in the food and wine industry in Washington D.C., as proprietor of a restaurant and retail wine business before heading to the Pacific Northwest.