Craig Camp is the general manager of Troon Vineyard, a Biodynamic® estate in Oregon's Applegate Valley. He has more than 30 years of experience in the fine wine industry, including distribution, winemaking and viticulture. Although he is often associated with using technology and social media to market his wines, in all truth he would rather spend all of his time in the vineyards, cellar or in the kitchen cooking something to enjoy with a fine bottle of wine. While Craig's goals for his wines are to be complex and to slow life down, his goal for technology is that it should be ruthlessly efficient, simple and user-friendly. Craig has been recognized as an industry leader in the use of online marketing and social media marketing by Food & Wine and Saveur magazines, and he is past vice president of the Rhône Rangers and current president of the Applegate Valley Vintners Association.