Name
Successful Media Relations: Strategy & Management
Date & Time
Wednesday, February 12, 2020, 11:30 AM - 12:30 PM
Speakers
Michael Wangbickler - Balzac Communications
Craig Camp - Troon Vineyard
Michelle Kaufmann - Stoller Wine Group
Michael Wangbickler Craig Camp Michelle Kaufmann
Description

With the media landscape evolving every day, it's more important than ever to have a successful media relations strategy. This session will explore the highly-fragmented media landscape, discussing best practices for working with both traditional and digital media outlets. Learn how to make your winery stand out by creating a PR strategy, sharpen your storytelling technique by creating an editorial calendar, and prioritize media engagement based on your plan.

Track Sponsor

 

Location Name
Portland Ballroom 252 & 253
Full Address
Oregon Convention Center
777 NE Martin Luther King Jr Blvd
Portland, OR 97232
United States
Session Type
Breakout Session