Dale Stratton brings 40 years of experience in the Beverage Alcohol Industry to his role as an independent consultant. Dale retired from Constellation Brands in May of 2019 where he was the Vice President, Commercial Insights working across their Beer, Wine, and Spirits divisions. While at Constellation Brands he oversaw consumer and shopper insights, consumer affairs, business analytics, market research, category management initiatives and established their wine sensory program. Dale’s extensive work linking consumer, shopper, and market analysis with business objectives and strategies enable him to translate insights into action.

Dale is currently President of the Wine Market Council and is also involved in projects with Azur Associates, and the Wine & Spirits Wholesalers of America’s SipSource Report.

Prior to joining Constellation Brands in 2006, Dale spent 22 years working at E&J Gallo where he began his career. During his tenure, he covered a wide range of responsibilities that included distributor management, account management, strategic insights, and Lean Six Sigma. Dale has a bachelor’s degree in Journalism with a concentration in Public Relations from Colorado State University and an Executive MBA from Tuck School of Business at Dartmouth College.