Building your Media Relations Tool Kit: A Playbook for Successful PR & Communications Strategies
Date & Time
Wednesday, February 16, 2022, 3:30 PM - 4:30 PM
Michelle Kaufmann Ryan Pennington Kelli Matthews Kayt Mathers

Dive deeper into PR and Communications strategies for wineries with Kelli Matthews (University of Oregon Public Relations Professor and Verve Northwest Founder), Michelle Kaufmann (Stoller Wine Group), Kayt Mathers (Play Nice PR), and Ryan Pennington (Ste. Michelle Wine Estates). Explore the good, the bad, and the ugly with real-world PR case studies that will take your efforts to the next level.