Benchmarking Oregon’s DTC Landscape
Date & Time
Tuesday, February 15, 2022, 3:30 PM - 4:30 PM
Lesley Berglund John Keleher

In October 2021, the Oregon Wine Board secured an Oregon Department of Agriculture Specialty Crop Block Grant to partner with DTC experts Community Benchmark and WISE Academy. Join Community Benchmark founder John Keleher in this seminar as he reveals the first benchmarking insights into Oregon regions' DTC positioning, health, and regional trends. WISE Academy founder Lesley Berglund will discuss the opportunities for activating positive change and increasing channel growth from this benchmark data. Regional associations will also lead a discussion into insights they’ve gathered from this regional benchmarking and what it means for their regional success.