Full Name
Tim Hanni
Job Title
Wine Business Education
Speaker Bio
Tim Hanni MW is a resident of Prescott, Arizona, and has over 50 years of experience in virtually every facet of the wine industry. He became the first American, along with Joel Butler, to earn the Master of Wine credential in 1990. Hanni is recognized as an innovator, researcher, renegade, and a crusader against wine snobbery. Hanni is a faculty member and teaches wine business course for the Napa Valley Wine Academy, Washington State University (Pullman, WA) and Linfield University (McMinnville, OR), and also consults for wineries and wine-related companies around the world.

Hanni was dubbed “the wine anti-snob” by the Wall Street Journal for his pioneering work to eliminate wine myths and misunderstandings about wine so all wine consumers have a stronger voice and easier means to enjoy the wines they love. At the heart of this crusade is a quest to find the fundamental elements that shape our taste preferences, and to understand, embrace, and cultivate the interest of all wine consumers, not just a select few.

Hanni is President and Founder of Calyber LLC, a company that has created the myVinotype.com wine preferences assessment and provides guided selling technologies and training to wine retailers, restaurants and online wine sellers.

Wine Business Education (www.winebusinesseducation.com) is another business unit of Calyber LLC. WBE currently offers wine business education programs, and financial planning and forecasting calculators and workbooks, for over a dozen universities and institutions, including the Oregon Wine Board. WBE has partnered with the Napa Valley Wine Academy to provide online and workshop programs to help wine professionals and enthusiasts learn more about the business of wine from a supply and value chain perspective.

Tim is also a professionally trained chef, and international consultant to the wine industry. He is the author of “Why You Like the Wines You Like; Changing the way the world thinks about wine.” This paradigm-changing book focuses on expanding wine enjoyment by understanding the factors that influence personal wine preferences.
Twitter Handle
Tim Hanni