Full Name
Lesley Berglund
Job Title
Speaker Bio
Lesley is an accomplished wine industry entrepreneur and CEO with a focus on change management. Based in the Napa Valley, over the past 33 years in the wine industry she has started up the equivalent of nine new businesses, acquired and integrated four companies and led during periods of dramatic change. As co-founder and former CEO of the Ambrosia Wine Catalogue / The Winetasting Network (which she sold in 2004) she developed deep experience in consumer direct marketing of fine wines. Lesley has served on the board of eleven wine related companies and trade associations. In 2008, she co-founded WISE, which provides executive education, training and certification for winery consumer direct professionals across wine regions throughout the United States, plus recent projects in Australia, New Zealand, South Africa and Canada. In 2014 she co-founded SOLVE Services which provides financial analysis, planning and decision support services for wineries. In 2019 she launched the WISE Cabinet, leadership forums for the wine industry. Today she spends most of her time coaching winery leaders through growth related challenges and opportunities. Beyond wine, Lesley is a member of the Young Presidents Organization (YPO) where she has held numerous local, regional and international board and leadership positions. Lesley is also a third generation Napa Valley native from a grape growing family, with a BA from Wesleyan University and an MBA from Harvard Business School.
Lesley Berglund