As the Founder and CEO of 5forests, Polly Hammond bridges the gap between strategy and execution in the wine, beer, and spirits industry, driving innovation through wine tech solutions. She spends her days not only consulting, writing, and speaking about impactful trends but also rolling up her sleeves to implement effective digital marketing solutions for clients.

Polly brings a deep understanding of consumer motivations to her work. She is the creator of the Customer Stories framework, a narrative-driven tool helping brands connect with their audience on an authentic level. She is a recognized subject matter expert in marketing wine to Millennials and Gen Z. And, somewhere along the way, she became a veteran podcaster, having hosted over 100 episodes on wine business and marketing.

What started as a small studio with a big idea—""maybe we can make a difference""—5forests has grown into a globally recognized, award-winning digital marketing agency. Today, over 700 wineries use their innovative wine tech solutions to deliver direct-to-consumer experiences to their customers.