Full Name
Lawrence Francis
Job Title
Founder
Company
Interpreting Wine
Speaker Bio
Interpreting Wine is on a mission to revolutionise the wine industry by making great wines and their stories accessible to everyone, from curious newcomers to seasoned enthusiasts. We strive to create a more interconnected wine world, enhancing economic and cultural vitality in both countries of production and consumption, where producers, consumers, and allied industries thrive together.
Founded by Lawrence Francis, a seasoned expert in Business Psychology and the host of the Interpreting Wine podcast, the company crafts compelling stories that resonate deeply with listeners and clients. Since 2017, Interpreting Wine has produced over 550 podcast episodes featuring esteemed guests including Masters of Wine, Master Sommeliers, and leading industry professionals. The podcast has garnered awards and global recognition, earning features in major publications worldwide.
Our episodes explore a wide range of topics, from in-depth expert interviews and emerging wine trends to comprehensive educational content. Our content engages a global audience of wine professionals, enthusiasts, and students, serving as a key resource for those pursuing advanced wine qualifications.
Specialising in helping wineries, wine regions, and producer groups, Interpreting Wine employs proprietary models like the 'Six Wine Stories' framework to uncover unique narratives and the 'Event Optimisation' model to maximise marketing impact. The company boosts engagement through innovative applications such as 'Cellar Soundbites', which amplifies unique wine stories to the trade, supporting sales and training by bringing each wine's character to life. These methods have significantly enhanced audience engagement by as much as 400%.
Notable collaborations with clients like Washington State Wine, British Columbia Wine, and Uruguay Wine have not only boosted listener engagement - achieving up to 2,000 hours per initiative - but also delivered remarkable ROI, with successes reaching as high as 27:1.
Lawrence's approach helps make wine more relatable and introduces it to younger audiences in a fresh, appealing way. Through captivating podcasts, interactive guides, or customised marketing plans, Interpreting Wine is committed to enriching the wine community and elevating exceptional stories.
Founded by Lawrence Francis, a seasoned expert in Business Psychology and the host of the Interpreting Wine podcast, the company crafts compelling stories that resonate deeply with listeners and clients. Since 2017, Interpreting Wine has produced over 550 podcast episodes featuring esteemed guests including Masters of Wine, Master Sommeliers, and leading industry professionals. The podcast has garnered awards and global recognition, earning features in major publications worldwide.
Our episodes explore a wide range of topics, from in-depth expert interviews and emerging wine trends to comprehensive educational content. Our content engages a global audience of wine professionals, enthusiasts, and students, serving as a key resource for those pursuing advanced wine qualifications.
Specialising in helping wineries, wine regions, and producer groups, Interpreting Wine employs proprietary models like the 'Six Wine Stories' framework to uncover unique narratives and the 'Event Optimisation' model to maximise marketing impact. The company boosts engagement through innovative applications such as 'Cellar Soundbites', which amplifies unique wine stories to the trade, supporting sales and training by bringing each wine's character to life. These methods have significantly enhanced audience engagement by as much as 400%.
Notable collaborations with clients like Washington State Wine, British Columbia Wine, and Uruguay Wine have not only boosted listener engagement - achieving up to 2,000 hours per initiative - but also delivered remarkable ROI, with successes reaching as high as 27:1.
Lawrence's approach helps make wine more relatable and introduces it to younger audiences in a fresh, appealing way. Through captivating podcasts, interactive guides, or customised marketing plans, Interpreting Wine is committed to enriching the wine community and elevating exceptional stories.
Speaking At
