Full Name
Sarah Murdoch
Job Title
Director of Communications
Company
Oregon Wine Board
Speaker Bio
Sarah is a 4th generation Oregonian who has been working in PR and writing for publication since she graduated from the University of Oregon with a Journalism degree. She joined the Oregon Wine Board in 2017 to form the connective tissue between the region’s wine producers and media members, and to share stories of Oregon’s outstanding wineries and vineyards.
Sarah applies the marketing tactics she learned in sports from adidas, Taylor Made Golf, DC Shoes, and Nike, where brand storytellers must act quickly to compete in the global sports marketing arena. She also brought to wine a decade of craft brewing PR for Widmer Brothers Brewing, Goose Island Brewing, Kona Brewing Company, and Coronado Brewing.
Today, Sarah works closely with wine reviewers, lifestyle food and beverage journalists, bloggers, influencers and anyone who tells stories about Oregon wine.
Sarah applies the marketing tactics she learned in sports from adidas, Taylor Made Golf, DC Shoes, and Nike, where brand storytellers must act quickly to compete in the global sports marketing arena. She also brought to wine a decade of craft brewing PR for Widmer Brothers Brewing, Goose Island Brewing, Kona Brewing Company, and Coronado Brewing.
Today, Sarah works closely with wine reviewers, lifestyle food and beverage journalists, bloggers, influencers and anyone who tells stories about Oregon wine.
Speaking At