Today’s challenging economic environment and rapidly evolving consumer behavior requires wineries to implement changes quickly to stay ahead. Understanding your data and using analytics to respond to these shifts can be a game-changer. Join Cathy Huyghe for an engaging session exploring how to leverage data across your sales channels to uncover growth opportunities. With a global perspective on the trends reshaping winery business models and channel strategies, Cathy will share real-life examples of wineries that transformed their sales through data-driven decision-making. Gain actionable insights and a fresh perspective on why — and how — your winery can thrive with the power of data.