Name
DTC Manager Fireside Chat
Date & Time
Tuesday, February 4, 2025, 11:00 AM - 12:30 PM
Speakers
Jennifer Warrington - WISE
Tom Bassford - Cépage Direct to Consumer Strategies
Jillian Bradshaw - Lemelson Vineyards
Liz Mercer - WISE
Kellie Huffman - Flaneur Wines
Wallace McKeel - Raptor Ridge Winery
Krista Lauer - Bryn Mawr Vineyards
Tom Bassford - Cépage Direct to Consumer Strategies
Jillian Bradshaw - Lemelson Vineyards
Liz Mercer - WISE
Kellie Huffman - Flaneur Wines
Wallace McKeel - Raptor Ridge Winery
Krista Lauer - Bryn Mawr Vineyards







Description
Building on insights from the Day 1 DTC Roundtables, Liz Mercer and Jenn Warrington from WISE will lead a focused discussion on key challenges facing Oregon's direct-to-consumer managers today. They will share actionable strategies for addressing topics such as revitalizing wine club memberships, finding fresh approaches to tasting room employee training and compensation, and other critical issues affecting DTC operations.
This session will also provide an open forum for participants to discuss how Oregon tasting rooms can navigate current industry challenges, drawing on the unique spirit of that characterizes Oregon's wine community, with a view to practical solutions for success.