Building on insights from the Day 1 DTC Roundtables, Liz Mercer and Jenn Warrington from WISE will lead a focused discussion on key challenges facing Oregon's direct-to-consumer managers today. They will share actionable strategies for addressing topics such as revitalizing wine club memberships, finding fresh approaches to tasting room employee training and compensation, and other critical issues affecting DTC operations.

This session will also provide an open forum for participants to discuss how Oregon tasting rooms can navigate current industry challenges, drawing on the unique spirit of that characterizes Oregon's wine community, with a view to practical solutions for success.