The 2025 State of the Industry will feature three respected wine industry experts who will analyze and discuss the key trends impacting all sectors of the wine industry over the past year, offering insights into their implications for Oregon.

Veteran industry analyst Danny Brager will explore data from a variety of sources to examine the forces shaping both on- and off-premise markets. Liz Mercer from WISE, an expert in direct-to-consumer sales, will focus on trends tasting room dynamics and opportunities to improve customer engagement to drive sales. Master of Wine Liz Thach will present findings from the Wine Market Council’s recent consumer research, shedding light on the motivations and behaviors of younger wine drinkers.