Adopt an evidence-driven approach to enhance your tasting room customer experience and boost sales by putting your analytics to work.

Remy Sabiani of Wine Pulse will discuss generational and market trends shaping DTC sales, focusing on pricing strategies and club conversions. John Keleher of Community Benchmark will present insights from DTC channel data gathered from hundreds of wineries across Oregon and beyond. Finally, Jenn Warrington will share findings from WISE secret shoppers, highlighting post-COVID experiences in tasting rooms, including the decline of some key best practices since reopening, and offer actionable strategies to reignite visitor engagement to drive sales.