Name
State of the Industry
Date & Time
Tuesday, February 11, 2020, 9:05 AM - 9:35 AM
Rob McMillan
Description

The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?

Even in times of record growth, you may feel in your gut that something’s changing. It’s can be disquieting given current success. Come hear Rob McMillan walk though the current industry trends, and his view on what can be done to get out ahead of changing consumer tastes.

 

Session Sponsor

Location Name
Exhibit Hall E
Full Address
Oregon Convention Center
777 NE Martin Luther King Jr Blvd
Portland, OR 97232
United States
Session Type
Plenary