Professor, NYU and University of Florida; Co-founder, SoCu
Kristina Libby is a professor at NYU and the University of Florida. She is co-founder of SoCu – an agency, laboratory and research firm. At UF, Kristina leads an intensive four-semester social media practicum for all master's students in the School of Journalism and for NYU she leads a master’s-level digital marketing core course. Previously, Kristina led consumer PR at Microsoft; prior to that, she ran a social media agency in NYC where she worked with clients like National Geographic, Phillips and more. Kristina has been published in Entrepreneur Magazine, PR News and others and has appeared in publications as diverse as Cosmopolitan, The L.A. Times, More, Family Circle and many more. In 2016, she published her first book, "You Don't Need Social Media, Unless You Are Doing It Right." Kristina received her B.A. in English and political science from Dalhousie University and an M.A. from the University of Denver. She serves on the boards of Dallas Startup Week and MTRNL and is active in a variety of programs that promote diverse and engaged workplaces.