Dr. Damien Wilson is Sonoma State University's inaugural Hamel Family Chair in Wine Business Education. Dr. Wilson moved from Burgundy to California in 2015, bringing more than 20 years of professional experience in wine production, distribution, sales, service and promotion. He holds four degrees in wine business, including the world's first Honors degree in wine marketing. Prior to joining Sonoma State, Dr. Wilson was the MSc wine business director at the Burgundy School of Business. He has written or presented more than 100 articles on wine business. Dr. Wilson's currnet research focuses on wine purchasing patterns, the wine consumer journey, the digitization of wine business and success in social media in the wine sector.