Name
Metrics that Matter: How to Leverage 2018 Data to Drive 2019 Success
Date & Time
Wednesday, February 13, 2019, 3:00 PM - 4:30 PM
Speakers
Jim Agger - WineDirect
Lesley Berglund - WISE Academy
Liz Mercer - WISE Academy
Description
Tracking metrics sharpens your analytical skills and this workshop will show you how to put these new skills into practice immediately back at your own winery. Lesley Berglund, creator and director of WISE Academy, will lead this hands-on session. Hear from Jim Agger of Wine Direct, who will examinine the key 2018 DTC metrics and recent trends for wineries in Oregon and beyond. Liz Mercer of WISE Academy will present cases studies on how successful DTC programs used metrics this past year to grow their business.
Location Name
Portland Ballroom 256 & 257
Full Address
Oregon Convention Center
777 NE Martin Luther King Jr Blvd
Portland, Oregon 97232
United States
Session Type
Breakout Session