With a 35-year career in marketing, Capiche owner Chris Cook is a marketing and PR consultant focused on helping wineries increase sales. Combining expertise in branding with her love of wine and passion for entrepreneurship, she works with individual wineries, wine trails and winery associations. Her passions align with her day job—helping organizations find their unique voice and reach their audience.

Chris’s entrepreneurial spirit is reflected by one of her current projects: MajoringInWine.com. The website provides a centralized spot to learn about wine industry education programs throughout the world—for those seeking to enter or advance their careers in the industry. This dovetails with Wine Business Education, where Chris delivers lessons as part of the online program. You may have seen her byline as she frequently writes for Oregon Wine Press, Southern Oregon Wine Scene and Southern Oregon Magazine.