Full Name
Polly Hammond
Job Title
Managing Director
Speaker Bio
Polly Hammond is the founder and managing director of 5forests, overseeing strategy and creative work. As the public face of 5forests, she splits her time between New Zealand, Napa and Spain consulting, writing and speaking about the trends that impact today’s wine businesses. She’s a regular contributor for New Zealand Winegrowers, co-host of the Real Business of Wine with Robert Joseph and, occasionally, a knitter.

Polly is a graduate of the University of Southern California, where she earned degrees in international relations and French. Those studies led to a deep and abiding love affair with behavioral economics, and her wine work is based on insights into all the irrational reasons consumers engage with brands.

With over 20 years of experience in growing successful companies, Polly knows first-hand the challenges faced by independent businesses. She approaches each client experience with empathy and understanding for what it takes to adapt and thrive in the real world.
Polly Hammond