Name
Mini-Session | Spice Up the Inbox: Email Marketing for Customer Acquisition & Retention
Date & Time
Tuesday, February 16, 2021, 10:45 AM - 11:15 AM
Speakers
Description
With lower tasting room traffic on the horizon in 2021, it’s imperative for wineries to diversify their channels to find – and keep – new customers. In this session, Adrienne Stillman, Marketing Director for WineDirect, and Kim Kramer, 2nd generation vintner at Kramer Vineyards, will take a deep dive into how to use social media and email marketing to convert new customers and keep them coming back for more.
We’ll discuss:
- How to use Facebook ads to acquire new subscribers
- How to get new subscribers to buy
- Why personalization is important – and some easy tips on where to start
- How to measure your success
